Let's destroy another common misconception right away: black and white are NOT the easiest colors to wear. And they don't fit everyone. On the contrary, it is very complicated to know how to match these colors:
White and black are at the opposite ends of the color spectrum: wear black with other colors that are not dark enough, and you only see the black garment that swears in the outfit. Same with white if the other clothes are not in light enough tones.
Moreover, these colors are not very practical:
The white quickly becomes gray by dint of washing or using the clothes,
and black fades quickly, unless you take really high-end clothes.
So use them more moderately, and if you buy black: do it by choice (= with a precise idea in mind), and not "by default". And as a reminder, if you're looking for the "easy choice" (which is quite understandable when you're just starting out) : well, take grey or navy.
Now that you're no longer bothered about color 4, we come to the second key concept: contrasts. Don't skip this part of the article, because it's the most important!
If you had to remember only one thing before moving on to other articles, it would be this little sentence :
The contrast between clothes should be the same as the contrast between skin and hair.
Inherited from our past as hunters / gatherers, the eye is always attracted by contrasts, by what denotes with the rest. Consequently, the attention of the observer will go towards the most contrasted part of your silhouette. The objective is to direct the glance towards your face, while having the right amount of character.
Of course, these ideas about recalls are only general rules: experiment in front of the mirror with different clothes. The rule of contrasts, on the other hand, remains totally valid: it is really important
The final word: If you feel that this type of fundamentals are now well integrated, let us know in the comments.
Please also feel free to send us suggestions for articles on more advanced concepts that you would like to see developed.